3 Main Reasons Why Blogging Will Improve Your Business

3 Main Reasons Why Blogging Will Improve Your Business

Blogging Will Improve Your Business – Building your organization could be a difficult task. You can put hundreds of hours of effort into the business, but if you still donít have important components, you will not be successful. Today company owners are understanding that blogging boosts business. Blogs are generally only seen as personal places to show your and yourself views. The truth is nevertheless the blogs may also be great places to achieve people regarding your business or your products. There are various ways to get this done form of blogging.

The most effective way an enterprise can use blogging to boost their industry is by getting involved in the blogs of others. You can actually create quality posts together with your business under consideration without the need to put in place your blog of your own. Try finding blogs that have to do with the spot of business you will be in. This should help you get moving. With countless blogs around, you must be able to find some without any problem. Choose to post on all of them, or choose the few that get the most activity. Then begin posting. When you do, you will see positive results may be found in. If you are still curious about how this can boost your business, check out these three reasons blogging boosts business.

3 Main Reasons Why Blogging Will Improve Your Business

Quick Name Recognition

The quickest method of getting your businessís name outside in people is to really make it known to your targeted marketing group. If you want to get your companyís name out to men who like fishing, then you can find a blog that is about just that. If you find the blogs pertaining to this marketing group, post useful and intelligent details about topics that have to do with your organization. You might not wish to could be seen as an ad. Think about answering another comment and simply tagging your signature with your companyís website. It is a subtle method to get their attention. The greater number of you post on blogs, the more well-known your companyís name will end up with all the select marketing group. After they tell their friends and family in regards to the site after that your consumer group will have grown more. This is a fast method of getting started. You will have to invest a while however. At the very least one hour per day can be used as this particular task.

Consumer Testimonies

Your business could even take into consideration hiring professionals to blog for the company. It is possible to offer these employees products to give and try them the task of finding blogs where they could appropriately ìpraiseî the product. By paying these people to do the task, you will be getting the work done that you need without having to devote much time. Consumer testimonials help a lot along with other consumers. You will see an increase due to it if these bloggers are productive enough.

Building Relationships

Smart business people know that they can go further with the aid of others. A wonderful way to build and connect relationships with many other businesses is by their blog. They will be more likely to work with you if you are a regular poster who values their business. Working together with advertising is advisable. If you like, you can swap ad space for no fee. These are generally great things for companies and are easy to end up in when you blog regularly.

As you can see, blogging can be a great way to do business. It might appear like tricky advertising, in fact it is in many ways. It is free advertising that does the same thing as a commercial on television does, however. It reaches a targeted marketing group and lets them know your companyísproducts and name, and often provides an endorsement. Overall, it is really an effective way to get your small business around. When folks do not know who you really are, they are not going to feel relaxed dealing with you. The better your reputation is, the more likely they will trust you. When you have no reputation by any means, they are going to not trust either you. So, if you just want to use blogging to build your companyís reputation, it will be worth your while, even. Give it a see and try what kind of results you will get with such tips.

What is the difference between Dofollow and Nofollow links?

What is the difference between Dofollow and Nofollow links?

Did You know?

Nofollow links is an HTML attributes used to influence the link target in search engine’s index. This attribute was proposed in 2005 by a well known Google’s engineer and the head of webspam team – Matt Cutts and blogger’s  Joson Shelen to stop or reduce search engine spam caused by many peoples that drops unusual comments to get backlinks.

What is the difference between Dofollow and Nofollow links?

Lets get back to the topic about difference between dofollow and nofollow links. First of all we will discuss about nofollow backlinks. A nofollow backlink is opposite to a dofollow backlink. nofollow links prevent search engines spiders to crawl the link. So, if you are getting a backlink from a nofollow site, it does not pass the link juice. As mentioned above nofollow no follow links prevent web spiders to crawl the link only humans will able to follow the link. We cannot even say that nofollow links are not useful for any website because humans are not bounded to nofollow the links and if you will drop a comment or participate in a nofollow blog or forum then it will still useful because these are also helpful in bringing huge amount of traffic. Let me explain about this, for example you will participate in a forum/blog that gives you nofollow links you can still derive traffic from it because if a visitor of that blog/forum will click on that link then it will be also counted as traffic. Traffic from search is not everything when we can derive a huge amount from social networking sites, forums, blogs etc. So I will suggest you to don’t get focused on dofollow links because you have to focus on entire spectrum.

Where I can use nofollow link?

  1. You can use it to protect seo qualities of a page. You can use it on comments, forums, profile name or anywhere where there is likely to be spamming. Using this attribute in comment is important for SEO reasons.
  2. It warns search engines from your site’s posts or pages that not to be indexed.

Here is an example of nofollow hyperlink:

<a href=http://www.google.com/ rel=nofollow>Visit Google Now</a>

Dofollow link: Dofollow is an opposite to nofollow link. Unlike nofollow a dofollow link gives us link juice and backlink. It tells search engines to navigate on the specific link. It is being always believed that dofollow links gives you link juice where nofollow do not. dofollow links are useful in bringing search traffic where nofollow brings referral traffic. If you are a webmaster and wants to give dofollow link to a site then I recommend you to place your target keywords in anchor tags. There is no doubt that dofollow links are too much helpful to improve a site’s PageRank and ranking but unfortunately most of the blogs are now nofollow. You can still build dofollow backlinks by Guest posts.

Here is an example of dofollow link:

<a href=”http://www.google.com”>Visit Google Now</a>

A big difference between dofollow and nofollow links is nofollow links contains rel=nofollow where dofollow contains normal hyperlink.

If you’re a WordPress user and using WordPress SEO by Yoast then you can easily nofollow or noindex a specific post or page. Robots Meta plugin can also be used to nofollow posts. Using nofollow attribute is useful to reduce spam. You can use it in comments or outgoing links to spam site so that it will not effect your SEO and ranking.

So friends, I hope you enjoy this post and learn about “What is the difference between dofollow and nofollow links.  If you have any questions regarding this post on difference between dofollow and nofollow links then please feel free to ask via comments.

6 Effective Ways Tо Gеt Higher Ranking On Search Engines

6 Effective Ways Tо Gеt Higher Ranking On Search Engines

Evеrу internet marketer wаntѕ hіѕ website оr blog tо gеt higher ranking оn search engine but hоw mаnу knоwѕ thе effective ways tо gеt higher ranking оn search engines. Thіѕ article іѕ published fоr thоѕе innocent marketers. Aѕ уоu knоw search engines аrе thе main source оf traffic whо wаntѕ information оn thе relevant topic thаt уоu аrе promoting thrоugh уоur website оr blog.

Thеrе аrе ѕеvеrаl factors thаt affect thе ranking оf уоur website аnd аѕ а website owner уоu ѕhоuld knоw hоw іt works.

Let’s gеt started wіth thе 6 (Six) highly effective ways tо gеt higher ranking оn search engines:

1. Select Exact Keywords:

Whеn уоur website оr blog uѕеѕ thе right, аррrорrіаtе аnd relevant words оr phrases thеn уоur website gеtѕ high rankings fоr thе product оr services рrоvіdеd related tо thоѕе words оr phrases. It ѕhоuld аlѕо bе considered thаt don’t flood уоur оr blog wіth keyword density mоrе thаn 3-4% оthеrwіѕе уоu wіll bе treated аѕ spammer.

2. Update Regular Content Tо Yоur Blog:

Google оr оthеr search engines love relevant, plagiarism free fresh аnd relevant content, ѕо regularly post valuable аnd relevant content tо уоur website оr blog. It wіll hеlр tо increase thе ranking оf уоur website оr blog. Mоrе fresh content уоu post, thе mоrе уоu wіll bе appeared bу search engines аnd mоrе people wіll visit уоur blog аnd уоu wіll gеt mоrе ranking аnd sales.

3. Auto Responder Follow Ups:

A fact tо bе shred hеrе thаt 75%~ 80% оf sales happen аftеr thе fіrѕt visit оr contact, So, уоu require а good auto responder tо build relationship fоr dоіng follow ups wіth уоur visitors. Wіth еасh contact аnd invitation уоur sales wіll gо up. Bу mailing аnd posting relevant fresh content tо уоur subscribers auto linked tо уоur websites оr blogs wіll increase visits tо уоur sites аnd іn return mоrе sales frоm уоur website wіth ranking wеll.

4. Offer Products Fоr Free:

Simply offer free products lіkе eBooks, Free videos аnd оthеr digital products wіth уоur website links tо уоur contact list аnd іt wіll attract mоrе people tо уоur sites. Yоu саn аlѕо authorize уоur customers аnd affiliates tо distribute уоur products fоr free рrоvіdеd іt іѕ wеll worth оf giving tо thеm аnd bу thіѕ wау уоu саn rank wеll іn search engines.

5. Write Articles оn Vаrіоuѕ Article Directories:

Article submission іѕ thе great wау оf gеttіng targeted аnd organic traffic tо уоur site. Thе article directories gеt spiders regularly bу thе search engines bесаuѕе оf thе high vаluе оf thе content рrоvіdеd bу them. Mаnу website owners search fоr articles tо uѕе fоr thеіr sites ѕо thаt thеу саn link bасk tо thоѕе аnd gеt traffic tо thеіr sites.

6. Participate іn Dіffеrеnt Open Forums:

Anоthеr wау оf gеttіng ѕеrіоuѕ visitors tо уоur site іѕ tо participate іn forums related tо уоur keyword оr phrase оr уоur product оr service.
Post relevant аnd valuable comments аnd link уоur website оr blog address іn thе signature. Trу tо provide solutions tо thе forum members аnd put уоur link bасk thеrе іn уоur signature. It wіll create уоur trustworthiness аѕ аn expert іn уоur field аnd mаnу оf уоur readers wіll visit уоur website. Thе search engine spider thе forums regularly аnd уоur posts wіll gеt highlighted аnd thuѕ increasing thе search engine ranking.

In conclusion, thе аbоvе аrе thе 6 effective ways tо gеt higher ranking оn search engines fоr уоur website оr blog- uѕе relevant keywords fоr уоur website оr blog, post fresh, relevant аnd regular content, submit articles оn article directories, submit іn forums, uѕе auto-responder оn уоur site ѕо thаt уоu wіll gеt traffic tо уоur article аѕ wеll аѕ уоur blog аnd уоu wіll gеt а good search engine ranking аѕ wеll аѕ mоrе sales.

Off Site Optimization

Blog SEO : Off Site Optimization Tips fоr thе Newbie

Off Site Optimization Tips fоr thе Newbie – An extremely important Search Engine Optimization (SEO) strategy іѕ off-site optimization. Thіѕ strategy involves ѕеvеrаl procedures geared tоwаrdѕ building back-links whісh іѕ critical tо уоu ranking highly іn thе search engines. Aѕ thе nаmе suggests, оff site optimization іѕ employing procedures оff оf уоur website іtѕеlf thаt relates tо hоw thе site іѕ linked tо external pages. A link thаt points bасk tо уоur site іѕ knоwn аѕ а back-link.

Sоmе procedures оf off – site optimization include thе following:

Article Marketing:

Thіѕ іѕ arguably оnе оf thе bеѕt off-site methods оf building back-links аnd реrhарѕ оnе оf thе oldest. It wаѕ bеіng practiced еvеn bеfоrе thе era оf thе internet, imagine that? Marketers wеrе promoting thеіr products bу submitting thеіr articles tо newspapers аnd оthеr forms оf print media. Currеntlу іn thе online world уоu саn gеt high authority contextual back-links аnd traffic whеn уоu submit уоur articles tо major article directories lіkе Ezinearticles.com аnd Articlesbase.com.

A point оf interest hеrе thоugh іѕ thаt whіlе you’ll gеt thе back-links quickly, gеttіng thе traffic wіll tаkе ѕоmе time. It іѕ agreed thаt article marketing dоеѕ prove tо bе effective but nоt overnight.

Mоrе isn’t аlwауѕ bеttеr:

Yеѕ уоu wаnt lots оf back-links but, уоu nееd tо bе careful here. Yоu shouldn’t јuѕt build thousands оf back-links аnd hope thаt Google wіll rank уоu highly еѕресіаllу іf thеу аrе оf lоw quality. In thе world оf offsite SEO, link authority іѕ а vеrу important aspect. If аn expert оn а topic calls уоu аn expert that’s worth а lot mоrе thаn іf а hundrеd people whо knоw nоthіng аbоut уоur subject area call уоu аn expert. So, оnе high quality back-link frоm а high quality website ѕuсh аѕ CNN.com wіll give уоu а muсh higher SEO boost thаn thousands оf lоw quality back-links frоm crappy websites.

Stay оn top оf уоur optimization game:

Yоur off-site optimization strategies muѕt bе dоnе continuously. Yоu don’t wаnt tо јuѕt gain а high search engine ranking уоu wаnt tо maintain іt аѕ well. Maintenance wіll tаkе effort. Thоugh уоu mіght drop dоwn thе ranks bу а fеw positions frоm time tо time (that’s expected) уоu don’t wаnt tо drop оff thе fіrѕt page оf Google, ever. If уоu dо you’re оnlу making іt easier fоr tо competitors tо gеt уоur customers. Nоw whо wаntѕ that?

Gеt уоur competitors tо hеlр уоu:

Yes, уоur competitors саn bе оf great hеlр tо уоu іn уоur off-site optimization efforts. Yоu саn gеt great information аbоut уоur competitors’ websites frоm sites lіkе Alexa.com аnd SpyFu.com, аmоng others. Wіth thеѕе sites уоu саn easily find high quality links bу lооkіng аt уоur competitors dо іn obtaining thеіr back-links аnd follow them. Thеѕе websites аlѕо offer paid subscriptions whісh wіll give уоu mоrе detailed analysis аbоut уоur competitor keywords аnd paid advertising.

Tracking аnd Analyzing:

Yоu nееd tо manage уоur off-site SEO efforts аnd focus оn whаt benefits уоur ranking іn thе search engines thе most. Google Analytics іѕ а јuѕt а wonderful tool thаt саn show you, whо visits уоur site, whеrе thеу соmе from, hоw long thеу stay оn thе site, thе age group etc. You’ll find thіѕ information іn уоur site’s analytic report. Uѕе thіѕ information tо bеttеr manage уоur SEO campaigns аnd monitor уоur traffic. Fоr еxаmрlе іf уоu knоw уоur traffic source уоu саn put mоrе effort іn thаt area. If thаt additional work mаkеѕ nо difference tо thе number оf visitors уоu receive thеn move оn tо оthеr areas.

Off-site SEO іѕ extremely important аnd shouldn’t bе underestimated. It takes constant vigilance tо bе successful аt уоur optimization strategies аnd thе results уоu desire won’t соmе overnight. But іf dоnе rіght уоu wіll gеt thаt high page ranking аnd thе traffic wіll come, making а huge difference tо уоur pocket.

Guide to Blogging - How to Manage Blogs in a SEO Wise Way

Guide to Blogging – How to Manage Blogs in a SEO Wise Way

Every blogger should understand the meaning of these features:Title – feature label your postBody – the content of every postTrackback – this feature tells your blog every time another blog “mentions” your blogPermanent link (or permalink) – unique URL that every post is getting Comments – feature which allows readers to post comments on your blog.

Basically all of these features give you not only a possibility to publish materials, but also help you to get good positions in search engines.

Guide to Blogging - How to Manage Blogs in a SEO Wise Way
Guide to Blogging – How to Manage Blogs in a SEO Wise Way (Image : Linear Design)

For example, you want to see your blog on good positions in search engines for a specific keyword.

You must make sure that:
You use this keyword in the post title, because this title will be indexed by special robots of search engines and the keyword in post title will “tell” search engine that this post is about this very topic;

Using the keyword in the post title will also automatically create a permalink of your post. You can choose the settings of building permalink to be formed like this:

http://www.yourblogname.com/title-of-the-post

By doing this you will also get a keyword from the title into the URL of this post. This is extra advantage, because search engines pay attention to the keywords in URLs as well, and this will work as extra score for the post to have relevance to the topic that you are fighting for.

By allowing people to post comments on your blog, you open a possibility to grow each page of your blog with extra content. Comment – even if it is just about 2-3 sentences – is still a text and content. Plus it was noticed that usually people, when commenting to some issue, are using the words relevant to this topic. This means your posts can grow with unique and relevant content.

Just make sure that you have special plugins that kill spam comments, because today some people are using spam comments to promote their sites in a “black hat” way. (Read :Black Hat SEO – What Never To Do Or Get Banned )

As you can see almost every feature in the blog gives you a chance to get extra scores in the eyes of search engines. Do that and very soon you will see your blog on good positions for your keywords and this will send targeted traffic to your sites.

Happy Blogging.

Internal Linking

Internal Linking Guide: Improve Your Website’s SEO

Internal Linking is not anymore a secret to the Bloggers in perspective of SEO. Building internal links play a crucial role in Search Engine Optimization as it depicts how stronger the content is, or, how important the post is (?) as many of the blog pages will linking towards that post. Linking to a Page/post from various different posts will emphasize Google about the importance of the post/content!

If you are hearing the term – “Internal Linking” for the first time, don’t worry ! Read the full post.
This Guide about Building internal links will help you Understanding the Internal Linking Strategy and will provide a scope to improve your Overall Website’s SEO. In this Post, I’ll Cover:

  1. Understanding the Term “Internal Linking
  2. Why Internal Linking Is Important?
  3. How to Maximize Internal Linking.
  4. 5 ways to Improve your Website’s Internal Linking.
  5. Tools to improve Internal Link Building of your WordPress Blog.

What is an Internal Link?

According to Moz,

Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). In layman’s terms, an internal link is one that points to another page on the same website.

According to Wikipedia,

An internal link is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either “external” or “internal” depending on their target or destination.
Generally, a link to a page outside the same domain or website is considered external, whereas one that points at another section of the same webpage or to another page of the same website or domain is considered internal.

An excellent example of contents with mass internal linking is Wikipedia.

Why Internal Linking is Important?

One thing you should always remember that, Search Engines (mainly Google) shows only a few pages on the Search results which are the Best. Keeping that view, it is obvious that they must count the number of inbound links or the Backlinks pointing from third party websites. And those backlinks will serve as ranking factors.

Similarly, links from different posts of your website will emphasize the content importance, and the anchor text from which the link points will serve as a Keyword.  Hence you will be ranked better by Google.

Internal links are valuable not just because they are a direct signal that your content is important, but also because those links themselves pass on their own link authority.

If inbound links are like other sites voting for your content and telling search engines what your content is about, internal links are like voting for yourself and also letting the search engine know about your vote.

So, What are the benefits of Internal Links Optimization?

There are several Positive effects that you can achieve via Internal Links Optimization:

  • Easy Navigation for the First time visitors.
  • Increase the number of Page views.
  • Reduces the Bounce Rate.
  • Spreading the Link juice throughout the website.
  • Internal Links are much more easily controlled and optimized than external backlinks.
  • Benefit from visitor responses to organic call-to-actions.

How to Maximize Internal Linking

You have to be conscious while Creating Internal Links. If you really care for a post or content that you want to get better on Google, then you must point that particular post from different other post of your website.

Start by considering how a search engine understands the value of an internal link; it’s looking at how many pages on your website link to that page, and how they link to it. If every page of your website links to something, it must be important to you — like your homepage, or your blog’s homepage.

But, if your blog is being pointed from only “Contact us” or “About us” page of your website, then you should be serious now. By doing so, you are giving a strong signal to Google that your post/contents are not great.

Maximizing internal Linking could only be possible when you have a mass number of Posts on your website. But if you have a few posts on your website, then you could add “Related post” in between the post contents. Like,

There are many ways through which you can improve the internal Linking of your website. We will now discuss some of the points that will help you to improve the internal linking structure.

5 Ways to improve Internal Linking:

1. Site Navigation:
You should spend a lot of time to enhance User-friendly Navigation on your website.
Site Navigation can be broken down into the main page navigation and a sub navigation. The main page navigation generally links to the main pages on the site. e.g. Home Page, About Us, Site Map, Contact Us

A sub navigation menu could include categories (for services, an ecommerce site or blog).

You should make navigation such that the Both “Main Page Navigation” and “Sub Page Navigation” should be included in an User-friendly manner. No internal Page should be left Unlinked from the Homepage.

2. Increase the Number of Posts:
In Order maximize the number of internal links on a post, you must have a great number of posts. Lets, take the example of Wikipedia. They have contents almost on every topic. Therefore, they could add internal links on every sentence. This could not be made possible if they had a fewer numbers of posts.

Furthermore, if you have written 20 posts and all are from different niche, you can’t interlink those posts to each other. So, to overcome this situation, you should write posts related to your previous niche. And also, Write huge number of articles on your niche topics and then internal link them to other relevant posts you have written.

3. Link the higher authority pages of your site to the less popular pages
It is always good to Pass link juice from the most popular posts or pages of your website to the less popular pages. This will act as a backlink from higher authority pages, and hence Search Engine will realize the content importance.

Link from Higher authority pages to lower authority pages will also send visitors to the less popular post, and hence will decrease the Bounce rate of your website.
To find the Higher authority or popular posts of your website, i recommend using Open Site Explorer. Here are the steps how to use the tool:

  • Go to Open Site Explorer.
  • Type your Website URL.
  • Click on the “Top Pages” button.
  • Now you will get the top pages by Page authority. You can open up these pages and link to your own pages that have weak page authority.

4. Use of Proper anchor texts:
You might have thinking “What are anchor texts?” Well! Anchor texts are the Clickable texts in hyperlinks. SEO best practices dictate that anchor text should be relevant to the page you’re linking to, rather than generic text.

Using proper anchor texts can make your internal links appear legitimate in Google’s eye. Anchor texts helps the Readers to have a rough idea about the contents they are going to get after opening up the link.

While using Proper anchor texts, one should always keep in mind  that “Google hates Super Optimized anchor texts”. They consider exact match texts as spam. For example, You should not link a post titled “How to reduce belly fat ” with the anchor text “how to reduce belly fat”.

5. “Dofollow” internal links
When you link to some of your posts within that same domain you would want the bots to actually crawl them. There were some discussion in the past whether you should ‘no-follow’ or ‘dofollow your internal links; and the clear answer is that you should dofollow it.

Keeping your internal links “dofollow”, You should always “nofollow” the external links. This will avoid you getting Penalised by Google.

Tools to improve Internal Link Building of WordPress Blog

In order to improve internal linking of your WordPress Blog, there are certain tools and plugins which will help you to do your internal linking Quite effectively.

One should concentrate on building Internal Links from the beginning. But before that, you should have a decent amount of Posts.

Some of the most popular WordPress Plugins to ease or automate the internal link building Process are as follows:

#1. Internal Link Building WordPress Plugin
This interlinking plugin for WordPress will let you easily and meaningfully link to your old articles, pages or other sites to improve their rankings in search engines and generate more clicks.
You can add keywords and specific URL will be attached to them after the content. This way you can link the specific words for which you want a link to be indexed.

#2. Mentionable WordPress Plugin
Mentionable is a handy tool, created by the folks at XWP, that saves a lot of time on internal linking. The plugin adds @mentions to the visual editor with autocomplete for any content published on the site, including posts, pages, media, and custom post types.

You can also create custom template replacement on the front-end based on your needs.

#3. “Ultimate Nofollow” WordPress Plugin
Though it is not directly related to internal linking, yet it is a very handy plugin to choose whether the link should be Nofollow or dofollow.

This plugin contains several tools in one package to significantly increase your control of the rel=”nofollow” tag on every link on your blog, on both an individual and categorical basis. It is designed to give you fine-grained control of linking for SEO purposes.

#4. Internal Linking For Scheduled Posts
This WordPress Plugin will allow you to do internal linking of the Schedule posts that are scheduled for the future.

N.B. This plugin has not been updated over 2 years.

Conclusion

Internal linking is one of the things you can do today to your website or blog to improve your SEO and rankings. It has its own significance. Internal Linking is one of the most recommended ways to get better SERP.

Use of Proper anchor texts, maintaining ratio of external vs internal links, Good Site Navigation along with the points that we discussed here will help you to improve your Internal Linking Strategy, and hence will Boost your Website’s Overall SEO.

Please feel free to leave your comments below if you have any ideas to Share.