Guide to Blogging - How to Manage Blogs in a SEO Wise Way

Guide to Blogging – How to Manage Blogs in a SEO Wise Way

Every blogger should understand the meaning of these features:Title – feature label your postBody – the content of every postTrackback – this feature tells your blog every time another blog “mentions” your blogPermanent link (or permalink) – unique URL that every post is getting Comments – feature which allows readers to post comments on your blog.

Basically all of these features give you not only a possibility to publish materials, but also help you to get good positions in search engines.

Guide to Blogging - How to Manage Blogs in a SEO Wise Way
Guide to Blogging – How to Manage Blogs in a SEO Wise Way (Image : Linear Design)

For example, you want to see your blog on good positions in search engines for a specific keyword.

You must make sure that:
You use this keyword in the post title, because this title will be indexed by special robots of search engines and the keyword in post title will “tell” search engine that this post is about this very topic;

Using the keyword in the post title will also automatically create a permalink of your post. You can choose the settings of building permalink to be formed like this:

http://www.yourblogname.com/title-of-the-post

By doing this you will also get a keyword from the title into the URL of this post. This is extra advantage, because search engines pay attention to the keywords in URLs as well, and this will work as extra score for the post to have relevance to the topic that you are fighting for.

By allowing people to post comments on your blog, you open a possibility to grow each page of your blog with extra content. Comment – even if it is just about 2-3 sentences – is still a text and content. Plus it was noticed that usually people, when commenting to some issue, are using the words relevant to this topic. This means your posts can grow with unique and relevant content.

Just make sure that you have special plugins that kill spam comments, because today some people are using spam comments to promote their sites in a “black hat” way. (Read :Black Hat SEO – What Never To Do Or Get Banned )

As you can see almost every feature in the blog gives you a chance to get extra scores in the eyes of search engines. Do that and very soon you will see your blog on good positions for your keywords and this will send targeted traffic to your sites.

Happy Blogging.

10 Ways You Can Promote Your New Site

10 Ways You Can Promote Your New Site

According to a survey carried out by Netcraft, there were approximately 233.8 million websites available on the world wide web. I know what you’re thinking… that’s a lot of sites. And indeed it is. If you have just created a site, you will probably want to know what you can do to get it noticed. The answer lies in promoting your website. Below are 10 good tips which will help you get started.10 Ways You Can Promote Your New Site

10 Ways You Can Promote Your New Site

1) Word-of-Mouth – This is one of the easiest methods of promote your website. Word-of-mouth promotion can really help in getting the traffic flowing. You should start with your close friends and family, and ask them to tell other people about your website. Maybe send out a few emails to people in your address book. You may be shocked at the results!

2) Forum Signatures – Forum signatures are a great way to get a free link back to your site and promote it at the same time. Sign up to a forum about a topic related to your site, and spend some time being an ‘active’ poster, for example post answers to questions. Most modern forums/discussion boards give an option to insert a custom signature. Put a link back to your site here. This way, every time you post a new message, your link will appear at the bottom of your post. This will help your site get a better search engine position!

3) Reciprocal Links – Links back to your website are important and search engines such as Google love them. Look for websites about a topic related to yours. Email the webmasters of the websites asking them if they would like to participate in a link exchange. If they agree, place a link to their site from yours and ensure that they have done the same. Beware that some may play dirty and remove the link back to your website, so keep checking that they still link back to you often!

4) Write an Article about your Product or Service – Articles are a great way to spread the word about your website and get backlinks. Write a medium length (450-700 word) article about your product or service and search for article distribution services on the Net. Some services such as Free Traffic System will distribute your article and post it on other people’s blogs. Make sure you include a link back to your website inside your article.

5) Create a Blog – Make a blog about the topic your site is based on. There are free services out there such as Blogger and WordPress which are very good for creating blogs. Make sure your blog doesn’t look like it’s promoting your product/service directly, but rather make it informative and useful. Write an article a few times a week (or every day if you have the chance) and post it to your blog. You can include a link back to your main website inside the blog post. Also, you should tell people about your blog on social networking sites such as Reddit or Digg. Read #7 on this list for more info.

6) Write a Press Release & Contact Local Press – There are some free services on the Net which allow you to submit a press release about an event. You can write about the launch of your website. When you have created your press release, look for press release distribution services. Another idea is to contact your local newspaper press and ask them if they would consider writing about your website. Always remember that offline promotion is as important as online promotion!

7) Submit your Website/Blog to Social Bookmarking Sites – Social bookmarking websites such as Digg or Reddit allow you to recommend a site to other people all over the world. If used correctly, social bookmarking can be a really good source of traffic. I would highly recommend StumbleUpon, a social bookmarking service which will get you targeted visitors in any niche. By submitting your main website and blog posts to StumbleUpon, you can easily get more than 100 visitors to your website/blog each day! Submit your Site to Search Engines – Most of the search engines now have a submission page where you can submit the url of your site to their index. You must be patient though, sometimes it can take a few months for you to be included in their listings. Make sure you’ve covered all of the main ones – Google, Yahoo and Bing, as well as some of the lesser known ones as they can give quite good traffic too. Needless to say, your site should have a good SEO score.

9) Start a PPC Advertising Campaign – PPC, or pay-per-click advertising is a great way for a new site to gain traffic. With PPC, your website is advertised to people who search using specific keywords and you only pay when someone clicks through to your website. Google Ads is probably the best PPC service out there, and lets you set a budget that you are comfortable with.

10) Submit your Site to Web Directories – Last, but by no means least, you should always submit your site to web directories. These are websites which list your site either for free or for a small cost. They can be a great source of traffic and the backlink will help your PR score. The most known web directory is Dmoz, and I would recommend you submit your website there as well as other good general directories such as Best Website Directory. Note that with Dmoz, it can take up to 6 months to get indexed, so be patient!

Promoting your site is neither an easy nor a quick task. Persistence is crucial. Don’t be afraid to be creative and come up with your own strategies to advertise your website. I hope these tips have been helpful and wish you every success in promoting your website!

Internal Linking

Internal Linking Guide: Improve Your Website’s SEO

Internal Linking is not anymore a secret to the Bloggers in perspective of SEO. Building internal links play a crucial role in Search Engine Optimization as it depicts how stronger the content is, or, how important the post is (?) as many of the blog pages will linking towards that post. Linking to a Page/post from various different posts will emphasize Google about the importance of the post/content!

If you are hearing the term – “Internal Linking” for the first time, don’t worry ! Read the full post.
This Guide about Building internal links will help you Understanding the Internal Linking Strategy and will provide a scope to improve your Overall Website’s SEO. In this Post, I’ll Cover:

  1. Understanding the Term “Internal Linking
  2. Why Internal Linking Is Important?
  3. How to Maximize Internal Linking.
  4. 5 ways to Improve your Website’s Internal Linking.
  5. Tools to improve Internal Link Building of your WordPress Blog.

What is an Internal Link?

According to Moz,

Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). In layman’s terms, an internal link is one that points to another page on the same website.

According to Wikipedia,

An internal link is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either “external” or “internal” depending on their target or destination.
Generally, a link to a page outside the same domain or website is considered external, whereas one that points at another section of the same webpage or to another page of the same website or domain is considered internal.

An excellent example of contents with mass internal linking is Wikipedia.

Why Internal Linking is Important?

One thing you should always remember that, Search Engines (mainly Google) shows only a few pages on the Search results which are the Best. Keeping that view, it is obvious that they must count the number of inbound links or the Backlinks pointing from third party websites. And those backlinks will serve as ranking factors.

Similarly, links from different posts of your website will emphasize the content importance, and the anchor text from which the link points will serve as a Keyword.  Hence you will be ranked better by Google.

Internal links are valuable not just because they are a direct signal that your content is important, but also because those links themselves pass on their own link authority.

If inbound links are like other sites voting for your content and telling search engines what your content is about, internal links are like voting for yourself and also letting the search engine know about your vote.

So, What are the benefits of Internal Links Optimization?

There are several Positive effects that you can achieve via Internal Links Optimization:

  • Easy Navigation for the First time visitors.
  • Increase the number of Page views.
  • Reduces the Bounce Rate.
  • Spreading the Link juice throughout the website.
  • Internal Links are much more easily controlled and optimized than external backlinks.
  • Benefit from visitor responses to organic call-to-actions.

How to Maximize Internal Linking

You have to be conscious while Creating Internal Links. If you really care for a post or content that you want to get better on Google, then you must point that particular post from different other post of your website.

Start by considering how a search engine understands the value of an internal link; it’s looking at how many pages on your website link to that page, and how they link to it. If every page of your website links to something, it must be important to you — like your homepage, or your blog’s homepage.

But, if your blog is being pointed from only “Contact us” or “About us” page of your website, then you should be serious now. By doing so, you are giving a strong signal to Google that your post/contents are not great.

Maximizing internal Linking could only be possible when you have a mass number of Posts on your website. But if you have a few posts on your website, then you could add “Related post” in between the post contents. Like,

There are many ways through which you can improve the internal Linking of your website. We will now discuss some of the points that will help you to improve the internal linking structure.

5 Ways to improve Internal Linking:

1. Site Navigation:
You should spend a lot of time to enhance User-friendly Navigation on your website.
Site Navigation can be broken down into the main page navigation and a sub navigation. The main page navigation generally links to the main pages on the site. e.g. Home Page, About Us, Site Map, Contact Us

A sub navigation menu could include categories (for services, an ecommerce site or blog).

You should make navigation such that the Both “Main Page Navigation” and “Sub Page Navigation” should be included in an User-friendly manner. No internal Page should be left Unlinked from the Homepage.

2. Increase the Number of Posts:
In Order maximize the number of internal links on a post, you must have a great number of posts. Lets, take the example of Wikipedia. They have contents almost on every topic. Therefore, they could add internal links on every sentence. This could not be made possible if they had a fewer numbers of posts.

Furthermore, if you have written 20 posts and all are from different niche, you can’t interlink those posts to each other. So, to overcome this situation, you should write posts related to your previous niche. And also, Write huge number of articles on your niche topics and then internal link them to other relevant posts you have written.

3. Link the higher authority pages of your site to the less popular pages
It is always good to Pass link juice from the most popular posts or pages of your website to the less popular pages. This will act as a backlink from higher authority pages, and hence Search Engine will realize the content importance.

Link from Higher authority pages to lower authority pages will also send visitors to the less popular post, and hence will decrease the Bounce rate of your website.
To find the Higher authority or popular posts of your website, i recommend using Open Site Explorer. Here are the steps how to use the tool:

  • Go to Open Site Explorer.
  • Type your Website URL.
  • Click on the “Top Pages” button.
  • Now you will get the top pages by Page authority. You can open up these pages and link to your own pages that have weak page authority.

4. Use of Proper anchor texts:
You might have thinking “What are anchor texts?” Well! Anchor texts are the Clickable texts in hyperlinks. SEO best practices dictate that anchor text should be relevant to the page you’re linking to, rather than generic text.

Using proper anchor texts can make your internal links appear legitimate in Google’s eye. Anchor texts helps the Readers to have a rough idea about the contents they are going to get after opening up the link.

While using Proper anchor texts, one should always keep in mind  that “Google hates Super Optimized anchor texts”. They consider exact match texts as spam. For example, You should not link a post titled “How to reduce belly fat ” with the anchor text “how to reduce belly fat”.

5. “Dofollow” internal links
When you link to some of your posts within that same domain you would want the bots to actually crawl them. There were some discussion in the past whether you should ‘no-follow’ or ‘dofollow your internal links; and the clear answer is that you should dofollow it.

Keeping your internal links “dofollow”, You should always “nofollow” the external links. This will avoid you getting Penalised by Google.

Tools to improve Internal Link Building of WordPress Blog

In order to improve internal linking of your WordPress Blog, there are certain tools and plugins which will help you to do your internal linking Quite effectively.

One should concentrate on building Internal Links from the beginning. But before that, you should have a decent amount of Posts.

Some of the most popular WordPress Plugins to ease or automate the internal link building Process are as follows:

#1. Internal Link Building WordPress Plugin
This interlinking plugin for WordPress will let you easily and meaningfully link to your old articles, pages or other sites to improve their rankings in search engines and generate more clicks.
You can add keywords and specific URL will be attached to them after the content. This way you can link the specific words for which you want a link to be indexed.

#2. Mentionable WordPress Plugin
Mentionable is a handy tool, created by the folks at XWP, that saves a lot of time on internal linking. The plugin adds @mentions to the visual editor with autocomplete for any content published on the site, including posts, pages, media, and custom post types.

You can also create custom template replacement on the front-end based on your needs.

#3. “Ultimate Nofollow” WordPress Plugin
Though it is not directly related to internal linking, yet it is a very handy plugin to choose whether the link should be Nofollow or dofollow.

This plugin contains several tools in one package to significantly increase your control of the rel=”nofollow” tag on every link on your blog, on both an individual and categorical basis. It is designed to give you fine-grained control of linking for SEO purposes.

#4. Internal Linking For Scheduled Posts
This WordPress Plugin will allow you to do internal linking of the Schedule posts that are scheduled for the future.

N.B. This plugin has not been updated over 2 years.

Conclusion

Internal linking is one of the things you can do today to your website or blog to improve your SEO and rankings. It has its own significance. Internal Linking is one of the most recommended ways to get better SERP.

Use of Proper anchor texts, maintaining ratio of external vs internal links, Good Site Navigation along with the points that we discussed here will help you to improve your Internal Linking Strategy, and hence will Boost your Website’s Overall SEO.

Please feel free to leave your comments below if you have any ideas to Share.

Remove Query Strings from Static Resources on WordPress

Did your Website Speed analysis Test throws an alert to “Remove Query Strings from the Static Resources”? If Yes, then you are landing on the right Page. Most of the Visitors like you landed this page after testing their website on Pingdom, GTmetrix, YSlow or Google Pagespeed Insights, finding solutions to Remove query strings from static resources like CSS & JavaScript etc. Now-a-days, after the Google Panda update, Website Loading Speed is Considered as a significant factor of Search Engine Ranking. Lower is the Website loading time, better will be the Search Engine Ranking.

Caching of Static Resources like CSS and JavaScript plays an important role in page loading time. Query Strings prevents Caching of Static Resources on Proxy servers and on browsers. By Removing Query Strings from Static Resources you can enable caching of static resources and can achieve a significant improvement in page load speed with less page load time.

In order to boost the website loading time, there are several factors that plays crucial role. Among those factors, “Removing the Query Strings from the Static Resources” is also a very important factor. If you did not checked your website yet, I recommend to go GTmetrix and check your website. Try to Correct those alerts and you will see a massive improvements on Page Loading Time of your website, hence Search Engine Ranking.

So Today in this Post, I’ll discuss:

  • What are the Query Strings in WordPress code structure?
  • Why you should Remove Query Strings from Static Resources?
  • How you can Remove Query Strings and Increase your WordPress Website Speed?

 

What are the Query Strings in WordPress?

Have you ever seen an URL that are appended with ‘?’ or ‘&’ ?? For Simplicity, Query Strings Resources are the URLs with a “&” or “?” at the end of the URL. They can be seen on images, CSS and JavaScript in most cases. Most plugins affix them to their URL’s. Most of the proxy servers do not cache CSS and JavaScript resources with Query Strings even if you have optimized Public Cache Control headers.
So normally, an URL having Query Strings will look something like this:

http://sitename.com/wp-content/plugins/js/some_js?ver=3.4.2

 

Why you should Remove Query Strings from Static Resources?

As I have already explained that the Query Strings prevent caching of Static Resources like CSS and JavaScript on Proxy Servers and CDNs . This will results into slow loading of the Website. So in order to fasten up the Website loading speed, we somehow must enable caching on Proxy Servers. This could only be Possible if we remove the Query Strings (which content “?” or “&” in their URLs) from the static Resources. And once you remove these strings, this will reflect in your increased page loading speed.

 

How you can Remove Query Strings and Increase your WordPress Website Speed?

I will Provide three Solutions to Remove Query Strings from Static Resources on WordPress.

  1. Using Plugin. [Recommended]
  2. Using W3 Total Cache. [Recommended]
  3. By editing Theme’s  functions.php file. [Partial recommendation; only if you know what are you doing.]

 

#Solution 1 : Remove Query Strings from WordPress Using Plugin

Query Strings from Static Resources can be removed by using a WordPress plugin called Remove Query Strings From Static Resources. The Plugin is very small in size, so that you can use the plugin without any worry. Just install the Plugin & Activate it, and you are good to go!
This is Probably the best solution if you are a newbie, or don’t want to change or mess up with the existing theme Code. I also recommend this solution because if you add Codes on Theme’s core files, it will remove upon updating/upgrading the Theme. So it’s better to use the minimal sized plugin.

 

#Solution 2 : Remove Query Strings Using W3 Total Cache Plugin

So, What Cache Plugins are you using? I highly recommend you to use W3 Total Cache plugin to improve/decrease the Page loading time. This plugin is a well-developed and coded, which dramatically decrease your website’s loading speed. And if you are not using this plugin, I would really suggest you give it a try, you won’t regret using it.

W3 Total Cache Plugin Provides an Option to Remove the Query Strings from the Static Resources. Follow these 3 simple steps to Remove the Query Strings:

  1. Go to “Browser Cache” tab on W3 total Cache Plugin.
  2. Find “Prevent caching of objects after settings change” option under General Settings. UNCHECK it !
  3. Save settings. Now ‘Empty all Cache’  &  you are done.

 

#Solution 3 : By editing Theme’s functions.php

This Option is recommended for Pro Users. Use it only if you know what are you doing. Just Copy the Following code and paste it at the last of the functions.php file (before closing php tag).

/*** Remove Query String from Static Resources ***/
function remove_cssjs_ver( $src ) {
if( strpos( $src, '?ver=' ) )
$src = remove_query_arg( 'ver', $src );
return $src;
}
add_filter( 'style_loader_src', 'remove_cssjs_ver', 10, 2 );
add_filter( 'script_loader_src', 'remove_cssjs_ver', 10, 2 );

 

Conclusion:

Removing Query String from Static Resources like CSS & JavaScript is important, if you want to enable Caching of Static Resources on Proxy Servers and want to increase your website page loading speed. I have chosen the #Solution 3 (editing functions.php). After Removing the Query Strings from Static Resources on WordPress , I found the dramatic improvements of Page speed Grades on GTmetrix and Pingdom.

That’s all. Hope you find the Post Useful. Do share your Page Speed Grades, views & experiences regarding the above topic. And also, share which of the above method did you applied to Remove Query Strings from Static Resources on WordPress

Internet Technology And Your Online Business Profit

Internet Technology And Your Online Business Profit

Have power over access headed for Internet content matter is turning into priority for several institutional actors as well as schools, libraries moreover companies. Progressively more, filtering machinery is being positioned at national level. Access to definite Internet content material is being banned meant for intact people, often with slight responsibility. Content filtering machineries depend on list-based jamming, frequently in combination with jamming methods that utilize keyword identical, to actively ban Internet content. Listings of domain names additionally URLs are compiled as well as categorized after that filled into filtering software which is able to be arranged to ban no more than definite categories.Internet Technology And Your Online Business Profit

Whilst users attempt to access some Busby SEO Test web pages, the filtering software verifies its list database as well as blocks access to several web pages regarding that list. If keyword jamming or blocking is authorized, the software will verify every one web page (the domain, URL path moreover body content of the called page) as well as actively block access to the exact web page if some of the blocked keywords are there. Filtering schemes are apt to two intrinsic errors: over-blocking furthermore under-blocking. They frequently ban or else block access to incorrectly confidential content as well as frequently do not ban every part of access to the content they mean to ban. However the answer matter is the confidentiality neighboring the formation of lists of websites that are banned by filtering machineries.

Even if there are some open source lists (concentrating frequently on pornography), saleable filtering lists as well as lists spread out at nationwide level are confidential. Saleable lists of classified domains as well as URLs are the cerebral assets of their producers as well as not prepared public. Regardless of the truth that several filtering software producers create online URL checkers obtainable, the ban lists the same as a intact are clandestine as well as engaged for sovereign inspection and investigation. Often nations will develop saleable filtering machinery lists addition definite websites relevant to their respective nations. Banned sites mainly frequently comprise opponent political parties otherwise newspapers, human rights organizations, worldwide news organizations as well as the government content critical. The majority nations concentrate on neighborhood language content, in preference to English sites, as well as progressively more objective interactive dialogue sites for instance Busby SEO Test web blogs as well as web forums.

In reply to state-directed Internet filtering and monitoring regimes, numerous outlines of circumvention technologies have appeared to let users to get around filtering limitations. There are abundant assignments to extend technologies that would allow people as well as civil society networks to protect themselves alongside, otherwise labor, Internet suppression as well as observation. These tools as are mentioned as “circumvention technologies.” Overall, circumvention technologies or machinery run by navigatingf a user’s call from a nation that executed filtering by a mediator mechanism that is not banned by the filtering government.

This computer after that recovers the requested content for the suppressed user as well as broadcasts the content reverse to the user. Occasionally, these technologies possibly will be purposely meant for a exacting filtering circumstances otherwise modified for a particular country. In other circumstances, users possibly will just adjust existing technologies for circumvention reasons albeit that possibly will not be the unique reason of the machinery. Several of these technologies are built up by private companies, others by informal crowds of hackers as well as campaigners. They diversity starting small, easy scripts and programs until advanced pc-to-pc network protocols.

Specified the diversity of the technologies implicated it is required for prospective users to be equipped ponder the powers moreover limitations of specific methods as well as machineries therefore as to select the suitable circumvention technologies that go well with their requirements. There are two clients or users of circumvention technologies: the circumvention provider furthermore the circumvention user. The circumvention provider installs software on a computer in an unfiltered place as well as creates this service reachable to persons who access the Internet from a suppressed place. Therefore victorious circumvention depended on meeting the definite requirements of both users.

10 Tips For Writing A Profit Producing Ad

Finding inspiration when your writing copy can sometimes seem hard especially if your writing about something you don’t personally have much knowledge.

Many copywriters can suffer from writers block when tackling new subjects so it often pays to have a checklist of things to go through to help in getting started.

Well here are ten tips for writing copy that can help to motivate you and cut down the brainstorming time needed to format your ideas and eventually the copy that you write.

10 Tips For Writing A Profit Producing Ad

If you’re writing for the online audience then a suitable online copywriting course may be desired to produce the correct targeted copy.

  1. You can get ad copy ideas by studying similar product’s advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.
  2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.
  3. Make a complete list of your product’s benefits and features. Begin your ad with the most important benefit either in your headline or first sentence.
  4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.
  5. List all the ways your product is different from your competition’s. Include all the differences in your ad copy that are better than their product.
  6. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results.
  7. Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.
  8. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc.
  9. Tell your audience what kind of support they’ll get after they buy. It could be free consulting, tech support, free servicing, etc.
  10. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy.

Just go though each copywriting tip and you will soon find yourself easing into the subject matter.

Use these copywriting tips and you will find that you can quickly get to the gist of what you want to write about and also the layout of your sales or promotional letter will be practically written for you.

Depending on the medium your writing for though can mean adjusting your copy accordingly to produce maximum results. Bob Serling’s famous Power Copywriting for the Internet course is one way of making sure that your online copy writing skills are able to produce the maximum results.

Bob Serling’s famous step by step Power Copywriting for the Internet course as well as more free copywriting tips can be found at www.copywritingtip.com, see how you can increase your sales by using the information in this copywriting course.